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Hey guys, John here.
Founder of

And in this video,
I want to share something that is very important that you should focus on whenever you are starting out or maybe you have a new course or a new offer on the market.

And it’s basically about Forget the Data, right?

Sometimes at the beginning especially,
especially if you’re starting out,
especially if you’re setting up your business and all that.
Forget the data.

I know that we need to look at the data,
at our metrics,
at our conversions
and all of that stuff.

But at the end of the day,
what matters at the very beginning, is to help our audience get result.
If you have a product and you are trying to sell it,
and you’re just looking at the data,
and how many people opted in,
and how many people got the stuff.

I mean, that’s all great.
But at the end of the day,
do they actually like to think that they opted in for
I mean, are they getting some result?
Do they actually like and enjoy your online course, your new product?
Are they going to, are they getting results?
Are you actually helping your customers get results faster?
Are you getting testimonials?
Are you collecting case studies?
Because that is actually what really, really matters at the very beginning.

You want to make sure that you’re building that audience of people that really love your stuff,
because that’s what’s going to help you,
then increase your conversions.

Because if you’re simply looking at the data at the very beginning
and you’re ignoring actually helping people,
well it’s not going to help you maximize your conversions,
because as you help people out get results,
they’re going to basically leave great testimonials,
great case studies,
and then you can use that in your marketing,
to boost the conversions of everything else, right?

If they go to your sales page,
boom! you can have all of these testimonials is going to help you get more sales.
You add that on your websites,
going to help you build your list.
You add that to maybe a cheat sheet that you’re trying to promote,
is going to help you build your list faster.

So the very beginning,
forget the data, help and profit,
help people out,
help them get results,
and then profit later.

Alright guys, thanks all for watching.
I’ll see you in the next video.
Take care. Bye bye.

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