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Hey what’s up guys, John here.

And in this video,
I want to talk about the importance of polarity.

And the polarity is very important in business,
when you’re building a brand,
when you’re building your business.
It’s really the opposite of being neutral, right?

You don’t want to be neutral when you’re building your brand,
when you’re trying to grow your business because if you try to please everybody,
you’re not going to please anybody, right?
If you’re trying to sell to everyone,
you’re not going to sell to anyone, right?

So what you want to do,
you actually want to take a stance, right?
You want to take a stance,
you wanna talk about your opinions,
you want to make sure that people understand what you are for,
what you’re against,
and yeah sure, you know that’s going to basically cost you some business.

Some people are not going to like you,
some people are going to love what you do,
and some people are not going to like what you do at all, right?

Because you are going to be the opposite of what they are looking for.
And that is fine.
And that is actually a good thing,
because now, the people who love you,
they are really going to love you,
if they’re really going to love your brand,
they’re really going to stand beside you,
and basically they’re going to, you’re going to connect with them on a deeper level.

The ones who don’t like you, that’s fine.
You know that’s how it is.
You can’t please everybody and we don’t want to please everybody, right?

And that is actually how,
but when you do,
you’ll see that you’re going to attract a lot of people to your brand,
to your business, and is going to be the right kind of people.
The people that you want to do business with,
the people that you want to work with.
And it’s very very important.
You want to have the kind of customers that you enjoy working with, right?

And that’s the point of running a business.
And when you do that,
then you’ll see that you’re going to get more sales,
more repeats buyers,
because now you going to really build your community,
your tribe and those people are going to become fans,
followers and all of that good stuff.

Alright guys.
So test it out,
check it out,
do that in your business.

And I’ll see you in the next video.
Take care. Bye bye.

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