How To Use Value Contrast To Sell Your Membership

In this episode of the membership site series, my good friend James Schramko from and I talk about How To Use Value Contrast To Sell Your Membership.

Episode highlights:

01:22 – An old but effective technique
02:27 – Not just content
04:24 – The essential tech stack
06:11 – Using the law of contrast
08:37 – Some successful examples
10:42 – The method in a nutshell
11:46 – All about the shortcuts
13:57 – Have less, not more
16:35 – It isn't simple, but it can be

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